Last Friday, I read an interesting article on the website of German marketing magazine Absatzwirtschaft. The article contains results of a study by Comscore, Vibrant Media and Interactive Advertising Bureau (IAB) that shows interactive mobile ads are way more...
I recently came across an article by Josh Luger of businessinsider.com who illustrates the mobile ad ecosystem based on an infographic released by BI intelligence. For us at SPYKE, being in the position of a mobile advertising agency, we see it as integral that all...
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