What comes to your mind when you hear “the city that never sleeps”? Right, Spyke Media conquers New York! We are more than excited to participate in the Affiliate Summit East 2016, one of the biggest affiliate marketing conferences in the world. Numerous interesting speakers get together in the metropolis to exchange ideas about different topics from the world of marketing. Among them Shawn Collins, Co-founder of Affiliate Summit and Jonah-Kai Hancock, Director of Marketing at HasOffers, our long-time partner. These two guys usually give some great talks and interesting insights in our industry.
For us, probably one of the biggest topics is “User Quality”. Nowadays smartphones turn into wonder weapons and apps are part of everyday-life. In consequence, more and more people become aware of the attractiveness and potential of the app market. However, it is by far not enough to solely have a great idea, what really matters to drive your app’s success is “User Quality”. In a recent article on iMedia, Apsalar’s Vice President of Marketing Jim Nichols identifies the strategic acquisition of long-term engaging users as a key player for revenue. The number of installs is no longer the only indicator of success, thus, the need to dig deeper is greater than ever. Spyke Media understands the importance of this new mantra. With a skilled team and the relevant expertise, we understand the complexity of both media and people – and their vital role for your app’s success.
If you are interested in further discussing this topic at the Affiliate Summit East 2016, get in touch with us and schedule a meeting via our very own Youcanboookme link.