iOS14 Countdown: Spyke Media is Ready for SKAdNetwork
The mobile industry is in disarray since Apple’s announcement that their upcoming iOS 14 update will limit and dramatically reduce access to tracking the IDFA value. We stay cool and say: “No IDFA, no problem!” Spyke Media has made all preparations to be on top of the...
6 Underestimated Points Marketers Need to Consider in Apple’s New SKAdNetwork Universe
Apple’s SKAddering of Mobile Attribution with SKAdNetwork in iOS 14 Advice on Marketing in the SKAdNetwork era from our Managing Director Frank Maschmeier We’re currently witnessing a huge change in the industry, and we should make sure we understand how the world of...
Meet us at dmexco @ home
We’re ready for dmexco 20 in our hometown and @home. It’s on of the most relevant shows in the annual calendar for digital marketing experts, and of course we’re going to be part of it (as we’re from Cologne, where dmexco takes place,...
Meet Eliezer Lopez, An Engineer turned Mobile Marketer
Although Eliezer Lopez, 33, made his latest career move within the same industry he had worked in over the recent years, he has encountered a significantly different task to master at his new company. “I enjoy the new challenge, a big challenge, because I have to keep...
