First of all, we will ring in the upcoming dmexco with a boat party on the river Rhine. Cruising along the astonishing riverside of Cologne, we will enjoy the relaxed atmosphere with free drinks, good food and even better music. We are thrilled to finally see everyone and looking forward to having a great time with all of our friends and partners of Spyke Media.
After a night full of rollicking vibes, the dmexco officially starts the following day. This annual event is a great opportunity to gain new insights into the industry and exchange ideas, as well as maintain existing contacts and make new ones. This year again, a lot of interesting topics of the world of digital marketing are part of its agenda. Amongst other things, “Programmatic Advertising” is a current topic. This relatively young method is steadily growing and by now occupies a central position in the advertising landscape. Taking a look at recent reports, which indicate enormous growth rates, it is clear that this instrument has its shining hour just ahead. Another central topic this year is “Mobile Engagement”. It is a crucial element of mobile performance marketing and a vital factor for driving success. Achieving satisfying engagement rates is an important issue for all companies that seek to reap their application’s full benefits.
Altogether, the upcoming week has a lot in store and high potential to yield great experiences. If you are interested in talking about one of the above mentioned topics at the dmexco, you can use our You Can Book Me link to schedule an appointment with us.