For International Women’s Day 2022, our partners at Swaarm published a special page, focusing on what being a woman and a leader really means. For this page, Swaarm spoke to four female shapers of the digital industry, among them our General Manager Alina Dobrzinsky. Alongside hers, you can read insights from Chiara D’Ambra (Clearpier), Iuliana Pop (Ads and More) and Oleksanda Gipsh (Apptrust).
Following the motto #BreakTheBias, Swaarm’s special highlights the importance of a world free of bias, stereotypes, and discrimination. “This is very close to our hearts and runs deep within our company culture”, reads the lead of the page. “Since the day also marks a call to action for accelerating women’s equality we decided to take action by putting 4 successful leading women within the ad tech industry on the spot to share their experiences and ideas on how we can collectively break the bias.”
In her interview with Swaarm, Alina speaks about being a woman in the industry. “In my career at Spyke Media I have gone through every position from being an Account Manager to Head of Marketing and can now proudly say that I have risen to every challenge”, Alina says. Her advice: “Every woman should actively influence her career instead of waiting for others to do so. We do not have to be perfect as long as we do our best.” Alina has a very active, positive approach. “If you stand behind your work with passion and creativity you can achieve anything. Always follow your goals.”
Alina also speaks about someone else that readers should look out for in the digital industry, “one of the strongest and most intelligent power women I know, my best friend and soulmate.” Can you guess who it is?