* Chatbot-based digital marketing model
* Spyke Media’s tests show conversion rates above 10 %
* Company to introduce the chatbot performance model at dmexco 2017
Spyke Media annouces the launch of its new transaction model in mobile performance marketing, CPB. CPB is short for cost-per-bot and allows for the combination of chatbots and the established, successful approach of performance marketing. After internal trials that have been going on since early 2017, Spyke Media now offers this new model to advertisers looking to benefit from efficient, measurable digital performance marketing.
“The overall performance of chatbot campaigns is excellent”, says Joscha Aricatt, a consultant for Spyke Media. In the trial phase, Spyke Media has seen opening rates of around 80 per cent, with click rates of approximately 35 per cent and, based on a good flow strategy, conversion rates above 10 per cent. “These values are excellent and show the vast potential of the CPB performance model”, says Aricatt.
Spyke Media sees a variety of reasons for advertisers to start running CPB-based chatbot campaigns: “Chatbots are great to establish a meaningful dialogue, filter customer groups and requirements, re-engage clients, answer questions and react to specific needs”, says Joscha Aricall. “They help reduce cost, make customer relationships more efficient and more automated, and allow for the establishment of interesting new target audiences.”
In its new model, Spyke Media combines knowledge in setting up and running chatbots with the well-established logics of success-based, measurable and customizable performance marketing. The team will be ready to discuss specifics of the CPB model at digital marketing trade show dmexco in Cologne, Germany, next week, where it hosts a booth in Hall 6, booth B.008.