Spyke Media to exhibit at Medienland NRW booth at dmexco
- Mobile Marketing Agency provides commercialization of mobile products
- Focus on performance-based advertising and campaign consulting
Cologne, 9 September 2014. Spyke Media hits the big stage this week when the Cologne-based Mobile Marketing Agency will showcase its product portfolio for the first time at the digital marketing exhibition dmexco. Spyke presents its marketing solutions targeting mobile devices at the joint stand run by Medienland NRW. With Spyke, advertisers market their mobile sites and apps globally and across all mobile channels. The mobile marketing company maintains a vast network of partners offering individual advertising to meet the advertisers’ needs. Besides of the commercialization of mobile products, Spyke Media provides its customers with individual app store optimization as well as a personal campaign consultancy.
“Our core competence is performance-based marketing of mobile products”, says Heike Burr, Mobile Marketing Director at Spyke Media. “That means our advertisers only pay for advertising which leads to real business.” This could be the installation of an app or the subscription to an online shop which corresponds with the idea of Performance Marketing (CPA-business model).
This leads to the fact that Spyke enables its customers to advertise their products without the fear of stray loss. The publishers benefit from this CPA-model as well. Spyke ensures that the products will be advertised in a fitting environment harmonizing with the ads. In consequence, users will only see advertising that suit their interests.
“In the future we intend to expand our service portfolio to provide advertisers an expert advisory in app store optimization and campaign consultancy”, explains Heike Burr. “Our approach is to offer individual app developers without a big marketing budget a mobile marketing campaign that markets their product efficiently and effectively.”
At the joint dmexco booth of Medienland NRW (hall 7.1 – booth E51/F50) Spyke will join selected companies from the North Rhine-Westphalian digital industry. The selection of featured companies conducted by Mediencluster NRW displays the strong innovation capacities of North Rhine-Westphalia.
“The dmexco is all about innovations, trends and developments of the media and communications industry. With the joint booth of Medienland NRW we want to enable companies to connect with business partners. With Spyke Media we have found a Mobile Marketing Agency that represents the aspiring startup scene of Cologne. Spyke combines a solid business model with a genuine customer need”, says Anastasia Ziegler, CEO of Mediencluster NRW.
Spyke Media will present its service portfolio from 10 to 11 September at the dmexco 2014 on the grounds of the Cologne Trade Fair. On Wednesday, 10 September, at noon, Spyke will join the speakers in the “5 hot minutes” session at the booth and deliver some ideas about “App Promotion”.