Success is (in) the message

We all know this axiom of communication: One cannot not communicate. The famous sentence by scientist Paul Watzlawick should always be remembered. It is obvious that this wisdom applies to app marketing, app promotion and app distribution as well. Why? Because it helps us identify apps that are always en vogue: Messaging apps.

“Messaging apps are now bigger than social networks”.

According to a recent story from CIO quoting information from Portio Research, more than 2.1 billion people worldwide use social messaging apps. Business Insider recently published a report which was summarized as follows: “Messaging apps are now bigger than social networks”.

Look at the facts: AppAnnie recently published a very interesting article about the popularity of messaging apps. In an all-time worldwide download chart for the iOS AppStore, three messaging apps are featured among the Top Ten: The Facebook Messenger (rank 2), Skype (rank 5) and WhatsApp Messenger (rank 6).

But it doesn’t stop there. There are other hugely successful messaging apps growing. Look, for instance, at the Blackberry messenger app, a really successful product internationally – and available for distribution in our network. Or look at apps that succeed in specific markets and answer the regional demands, such as WeChat, LINE and KakaoTalk. You can find many such offers on Spyke, like LINE and WeChat. Check out where they are successful and where you can offer potential downloads.

Messaging Apps: Success through manifold strategies?

Did you know, for example, that “LINE leads messaging apps in the iOS AppStore revenue segment and is the second-highest grossing iOS app (outside of games) of all time”, as AppAnnie reports? The app turned over an impressive 29.9 billion YEN (229 million Euro) in the third quarter of 2015 alone. It’s interesting to see the manifold strategies of messaging apps as they seek to monetize not the mere download, but additional functionalities and integrations.

The messaging market is dynamic, and customers aren’t saturated when they have one or two messengers. New stuff is coming out constantly, with new functionalities, encryption standards, interaction highlights, integration etc.

So here’s our advice to our partners and affiliates looking for interesting campaigns on our network: You should keep an eye on new messaging apps. But don’t forget the established ones, as their providers roll out new versions, new specifications, or new market approaches. Depending on your target demographics, there’s a lot of potential here.

To benefit from this, pairing target audience with messaging offers seems a good idea. Spyke Media not only has the campaigns in its system, but also the experts that can help publishers find the right messaging app for their target audience. Speak to us.

Category :Blog Content